A literature review revealed that numerous studies have examined the creativity of various organizations, including enterprises, schools, and profit and nonprofit organizations. In response to the global trend of creativity cultivation, numerous scholars have eagerly explored strategies for improving human creativity and identified various relevant factors. Creativity is a key that opens the doorway to the future, and countries worldwide have been emphasizing the necessity of fostering creativity in their people. The English historian Arnold Joseph Toynbee stated that without creativity, nations and societies cannot cope with future changes or adapt to the changes brought about by a new generation. Companies without creativity lose their competitiveness, and countries without creativity struggle to adapt to future changes. A trait shared by these four companies is their emphasis on creativity. The Nihon Keizai Shimbun of Japan and the Hitotsubashi University Institute of Innovation Research surveyed the innovation performance of major enterprises worldwide and ranked Facebook, Amazon, Alphabet, and Apple as the four most innovative enterprises. Introduction (The Research Problem and Objective)
